A total of 34 logos with varying tones of the same color. Gradients were a popular way to add vibrant color to a wide range of designs throughout the 1990s and early 2000s. The Playstation 2 logo, which debuted in 2000, was one of the most notable gradient logos of the era. Gradients were popular until the late 2000s when flat design began to take precedence. Then, in 2018, the gradient logo trend resurfaced in a major manner.
A bluish gradation Logo of the PlayStation
Wikimedia Commons has a Playstation 2 logo. Why? Gradients draw the eye, capture attention, and are just plain lovely. Bright, dazzling color combinations are used in modern gradients, giving them a new, energizing vibe.
There are a variety of areas where we encounter gradients in the real world, from business cards and packaging to websites and landing pages. However, we’re here to talk about one particular use of gradients: your logo.
It is important to remember that your logo represents your brand’s whole identity. Whether it’s a mascot, a spokesman, or the finest first impression you can create, it’s your brand’s persona. Incorporating a gradient into your logo might help you stand out from the crowd. Here, we’ll take a look at several well-known companies’ gradient logos and explain why they’re so effective.
What is a gradient, anyway?
To put it another way, the movement from one color to another (or from one color to another) is progressive and blended. Gradients are not confined to two shades of the same hue. For example, a light blue-to-dark blue gradient or a brilliant purple-to-dark red gradient are examples of gradients.
The neon warm-toned gradients trend for 2020 is a good example of the boldness of modern gradients. When it comes to using gradients, they may be used in a variety of ways, from bright and bold to more muted and subtle. Gradients have the power to modify a scene simply by altering the way they are applied, executed, and positioned.
In the world of technology, gradient logos are becoming more popular.
Tech companies are the ultimate trendsetters because of the imaginative and ultra-creative brains at work. In a world where we’re always hooked to our phones, tech businesses are always there to keep us updated on the latest and greatest.
It is possible to find logos for technology companies that are basic and minimalistic, as well as ones that are colorful and dazzling. A fact remains: the computer sector, more than any other, reaps the benefits of flat-screen depth signals. When a company’s whole operation is conducted online, a gradient logo lends an air of opulence and mystery that keeps customers interested.
The new logos for Instagram and Mozilla Firefox are both interesting examples of rebranding. Both companies’ new logos include psychedelic sunsets instead of static designs, which is a refreshing change. Warm-toned gradients have become more popular in IT settings. It’s an aesthetic that stands out digitally yet doesn’t overwhelm the viewer.
It’s common for the term “technology” to evoke negative connotations, especially when the technology in issue isn’t particularly eye-catching or visually appealing. However, a well-designed logo can elevate any business to a new level of coolness. Make sure to check out the Iterate recruiting company’s logo, which has an interesting gradient that reads, “You’re going to adore your new tech job!”
Fitness, attractiveness, and well-being logos with gradients
People just want to be happy. Boutique yoga studios and fancy apparel are only the beginning of the boom in CBD goods that has transformed health from a mere idea to a full-blown way of life in the last decade.
Perhaps because the change in hue mimics movement, as seen in the Shanghai Running logo or Under Armour’s Map My Walk app logo, gradients have left their impact on the fitness sector. Incorporated gradients into fitness logos give them a more dynamic and energetic sense.
Gradients, on the other hand, may serve an entirely different function in wellness branding. Gradients may be soothing, especially when they’re done in cold tones (like in The Yoga Co-Op logo, for example). It’s not uncommon for cool-colored gradients to be the ideal option for a relaxation-based health business, such as a salon or a spa.
Gradients are a fantastic match for the cosmetics business. When it comes to beauty businesses, they’re all about showcasing their products in the best possible light.
While cosmetics firms tend to employ all-black logos, a gradient logo like Beauty Stack’s pastel rainbow is a breath of new air in the beauty logo world. You can’t deny that it’s a beautiful piece of art that captures the artistic and creative nature of cosmetics. We want to appear as beautiful as we want to feel, let’s face it (yep, we said it). Beauty branding may also benefit from this rule. You want your beauty brand to have a professional appearance.
Gradient logos on the road – they’re everywhere!
We all need a break from time to time, whether it’s a brief weekend road trip or a long-awaited honeymoon in Europe. With great flight fares on Priceline, swanky hotels with free WiFi, and a plethora of bizarrely designed AirBnbs, the travel business has thankfully come to our rescue!
A fantastic logo is the first step in a successful travel brand’s trip, which includes both the journey and the final destination. Travel logos often contain a sun’s silhouette, yet it seems a little redundant. With a gradient, a travel company’s logo can stand out while also highlighting the beauty of the location. For instance, the Auckland Multi-Pass logo employs a gradient to convey the city’s natural beauty and variety of surroundings.
The travel sector is no exception to the rule when it comes to gradient logos. Think about how many applications are on a typical smartphone. It’s essential for an app logo to be basic, yet distinctive, since locating each app might be difficult. As a rule of thumb, it should be bold and convey a sense of urgency. That’s exactly what the Ready Set Vacation is! the logo does: it’s eye-catching, and the bright gradient hues make you want to relax and unwind.
Logos in cuisine with gradients
Food is a constant presence in our everyday lives, from local eateries and drive-thru franchises to precisely packaged delights. For seven days a week and three meals a day, it’s with us… and then some. Advertising for food is nonstop, and as a result, food is always in our thoughts. When it comes to impulsive purchases, it’s also one of the most prevalent.
All-day long, we encounter food logos, no matter what we’re doing. The most effective food logos are those that play on our emotions and senses. The use of a gradient gives visual depth to a food and beverage logo, making it less static.
You may have noticed that a large number of food logos tend to be monochrome or two-toned. It is possible to make a food brand stand out by using a color gradient. Think about the cereal section at the supermarket as an example. An uncertain buyer may lean toward an item with a well-designed logo because the options seem boundless.
Use a gradient of hues from the same color family, such as the yellow and orange gradient seen in the Solpak logo, to make your design pop!
When it comes to pastries and sweets, gradient logos also work nicely (think candy, ice cream, and cake logos). A delicious dessert is always a treat to look forward to, and it’s impossible not to love it. As with the brightly dissolving hues in the Sweetie sweet emblem, a well-placed gradient only serves to amplify the mood.
Since artificial colors and flavors, which we don’t find in nature, are the lifeblood of this enterprise, it makes sense. A confectionery or dessert’s whimsical experience is enhanced by using electric blues, punchy purples, and stunning pinks in gradient logos, and this is what the client wants to see since these colors are associated with fun. In comparison, a logo for, say, a steak sauce, with a multicolored gradient, would seem strange. Don’t be a noob! However, let’s face it: gradients are a lot of fun. Embrace the gradient logo trend and have some fun with your cuisine.
Let’s be clear: gradient logos will not be going away anytime soon. Use a gradient logo to take your business to the next level and get in on the trend. Have no idea where to begin? Find a logo designer in our worldwide network who can provide a fresh perspective to your company’s brand.