With regards to design trends, there is no such thing as a “one size fits all” approach. As a matter of fact, all designers need to keep an eye on the future of design (if only so that they may explain to clients why a given trend is not appropriate for their needs). Every year, we make an attempt to predict the hottest trends for the next year. However, we always come up short. Even though the virtual reality was forecast in 1997, we can see the concepts, themes, and styles that are becoming more popular in the sector.
A variety of factors, including social and technological developments, influence graphic design trends; they include altering tastes and styles as well as sociological and technological shifts. What are the most predicted graphic design fads for 2022, given the rapid pace of change? With the help of specialists in the field of design and branding, we’ve compiled a list of the most popular design and branding trends of 2017.
You’ll need to update your software if you want to keep up with the latest trends. Please have a look at our assessment of the finest graphic design software. Check out our guides to the most intriguing web design trends for 2022, the most crucial UX and UI trends for 2022, and our list of NFT design trends to see more of the design patterns we expect to see in 2022.
- Check out our guides to the most intriguing web design trends for 2022, the most crucial UX and UI trends for 2022, and our list of NFT design trends to see more of the design patterns we expect to see in 2022. Trends in graphic design for the year 2022The use of shorter, clearer acronyms because of this, designers have long advised firms that simple logos are more easily remembered than complex ones, and this trend is continuing in the digital era.
- Anti-design minimalism is completely rejected by the graphic design style of 2022.
- So, a new anti-design trend has started, which is full of clashing colors, types, shapes, and collages that don’t make sense.
- It’s not only interior design that’s influenced by Ukiyo-e Japan’s flat design, but graphic design as a whole as well.
- According to my predictions, fusions of 2D and 3D will become more popular this year.
- The metaverse is the sole design trend to make the cut for the year 2022.
- Dark mode options like Twitter’s “dim” and “lights off” are becoming more common on personal websites and social media platforms.
- The Changing Face of Corporate MemphisSince the postmodern Memphis movement-inspired, flat-graphic design has been prominent for some time, some of the world’s most well-known IT companies have adopted it.
- Now that Flash is no longer supported, web designers may create more engaging and inventive sites than ever before.
- With Leena Nair as its new CEO, Chanel has found a leader from a minority that is underrepresented in the company’s ranks.
- Set a new benchmark for yourself in 2022.For help with the newest design trends or inspiration, Editor X has a team of editors ready to assist.
Trends in graphic design for the year 2022
The use of shorter, clearer acronyms
Because of this, designers have long advised firms that simple logos are more easily remembered than complex ones, and this trend is continuing in the digital era. Several companies have already flattened their logos in 2021, such as Volvo, Cadillac, and Spotify, but not all of them have received a warm reaction.
Graphic artists are expected to continue experimenting with flat, simplified iconography by 2022. (although see number 8 later for a caveat to this). Eric Park, a motion designer at the strategy, design, and communications company COLLINS, expects “more symbol-based systems to get stronger and more popular” in the coming year. A great symbol may express a brand’s personality, parallels, and allusions. An easy-to-remember sign is preferable to a long, complicated one. “
Some individuals have had enough of simplicity, as we’ll see in the next trend. We can tell Spotify and Google apart by their colours, as we will see in their logos. 2022 will see a continuation of colour-based experiments with minimal sign systems and branding.
Minimalism is completely rejected by the graphic design style of 2022. This homogeneity of app design with its concentration on usability has become too much for some people, whether it is because of the COVID-19 pandemic or simply plain boredom. So, a new anti-design trend has started, which is full of clashing colors, types, shapes, and collages that don’t make sense.
Embracing the viewpoint of today’s digital natives, this graphic design movement pays homage to the enthusiasm and excitement of the internet’s early days by creating intentionally confusing designs. To me, this shows that design is evolving and evolving with society, as well as conforming to new social norms and being more inclusive. As Bella + Sophia Creative Studio’s Jennifer Veguilla-Lezan puts it, we’re just “essentially shattering bounds.” Go beyond the “design box” we’ve been given since its nature shouts at you to do what you want. Forget about traditional design principles.
A technique that seems to contradict logic makes sense at a time of intense competition for the internet audience’s attention. For Boiler Room’s System Restart event, Slovenian designer Nejc Prah created a design “that felt a touch overbearing” in order to reflect the “diverse, overlapping, and always moving festival lineup,” and it was the perfect complement for the post-lockdown mood.
It’s not exactly like the Wild West when it comes to anti-design, according to Veguilla-Lezan. Designers with a more “classical” background or those who attended a major design school, in her opinion, would fit in better here. These people aren’t bound by social norms that are placed on us without our agreement, so they may do anything they want. Because they know the rules, some seasoned designers choose to break them for the same reasons.
Reflections on the 1990s
Everything eventually returns to its starting point, and it doesn’t always take as long as you may think. When we think about the 1990s, we can’t help but think of GeoCities. From Netflix’s Fear Street to the rebirth of Tamagotchi on smartwatches, there has been a lot of 90s nostalgia lately. Worst case scenario: Recalling a moment when we were youngsters brings back pleasant feelings, even if we are now adults.
Of course, the 1990s spanned a whole decade and included a diverse range of fashions. While some of these elements may be instantly recognisable as Memphis-inspired patterns and emojis, others may find the term “Frasurbane” to be an amusing combination of the term “urbane” and the hit American sitcom from the 1990s. A sophisticated but cool maturity is being created through the use of serif fonts, muted hues, and exact positioning in graphic design.
It’s not only interior design that’s influenced by Ukiyo-e Japan’s flat design but graphic design as a whole as well. Some natural elements and warmth have been added to modern minimalism, but the overall effect remains serene. Product packaging, lifestyle marketing, and web design all benefit from it.
Digital designers are drawing inspiration from Edo period Japanese Ukiyo-e paintings in an attempt to revive the flat vector artwork mandated by digital design guidelines. For their sharp contours, flat colours, and limited use of perspective, ukiyo-e prints are recognised. The style adds visual interest to the flat design, which may benefit from it.
According to Veguilla-Lezan, designers are drawn to whimsy and a desire for beauty after so much sadness. It is possible to lose yourself in the visual storey if you let it. In my opinion, its organic look is a terrific contrast to the flatness of vector graphics, which we’ve all evolved to anticipate. “
Environmental thinking at a higher level
How would you characterise the natural world’s hues? Eco-friendly colour #68a678A is what Sherwin-Williams calls it. A number of companies have been accused of “greenwashing” in the process of adding green to their logos. Fortunately, in the last several decades, we’ve made significant progress. Social progress, like more inclusion and environmental rules, is making communication less lime-coloured.
Aliana Orellano, creative director of Hermana Creatives, believes that “inclusion and sustainability are not only gestures but the underlying driving causes behind a lot of organisations.” Customers and businesses have grown to expect more from brand marketing, and this is true for both.
Predicted trends include a more appealing but honest presentation of environmental issues, with simple icons, uncommon colour palettes, and background textures that connect to sustainability in an organic way. This might have the unintended consequence of causing a reaction against technology. We have consumers that no longer want to see technology in their content when we build social media stuff, “she says. Paying attention means more than standing in front of a background with a phone or laptop and a camera.
A combination of three-dimensional and two-dimensional elements
As a graphic designer, you’ve no doubt seen that flat design has been popular over the last several years and that 3D design has also been gaining popularity. Unless you’re from the Paleolithic age, the two worlds are progressively clashing. Park at COLLINS explains that it’s mainly due to applications like Blender, Procreate, and Spline, but there are also financial concerns.
In order to create high-quality 3D work, you will need a decent budget. Even worse, it’s now in every country. In response, he says, “We don’t want to see any more eye-popping 3D images.” According to my predictions, fusions of 2D and 3D will become more popular this year. It is possible to give depth and attractiveness to 2D designs by integrating 3D elements into them. In my view, it has the potential to be even better than 3D alone in terms of quality and aesthetics.
Even a single 3D element may give interest to a 2D design, and the combination is also being used in dynamic logo designs, as we observed in our list of the most essential UX and UI trends for 2022. “Collins’ personnel at Collins are able to provide significantly more exciting results for our client work when I put all of these aspects together in a variety of ways,” Park explains.
Even if a partnership seems implausible,
In the past several years, companies have realised that unusual collaborations can keep them in the news, and the more unlikely the connection, the more interesting it becomes. There will be X-Box x Gucci, IKEA and LEGO, and Diplo’s psychedelic Crocs in 2021, among other things. What can we expect in 2022? Apple and KFC? Crocs with Oreos? Is Balenciaga collaborating with Pizza Hut? You can imagine what it will look like as you spin the wheel.
This tendency has been especially prominent in product design. Thus, graphic designers will be caught up in the confusion as well. Let’s get started on that subject…
The universe known as the “Metaverse” is referred to here.
The metaverse is the sole design trend to make the cut for the year 2022. From Adobe to Depositphotos, the tendency has been cited several times. It’s up to us to decide what types of activities we can do in this virtual world inhabited by avatars. That remains a mystery, but that’s what makes it so intriguing. The metaverse may potentially include every design that exists in the real world, from billboards to T-shirts, but we haven’t even begun to scratch the surface. Adidas launched its debut into the virtual world by asking designers to engage in a collaborative NFT venture after teaming up with Bored Ape Yacht Club to produce an NFT collection.
There’s a chance that the metaverse may start to reverse some of the previously outlined trends. There is no denying that people will continue to use their phones and be connected in new and varied ways in the future, no matter how much they protest against technology. After flattening their logos for use in digital media, companies may choose to revert to 3D in the digital metaverse. As a 3D logo that could be seen in virtual reality, as well as a 2D logo, Meta’s logo, was designed to “dynamically exist in the metaverse” in a virtual reality setting. Animators, illustrators, and graphic designers alike may benefit from the metaverse, in whatever shape it takes.
Dark mode on your phone may be utilised to enhance the aesthetics as well as save battery life and reduce eye fatigue. Because of the surge in screen usage during the last 18 months, this is extremely important. All of these organisations, as well as the Moholy-Nagy Foundation and Pentagram, use monochrome websites. Dark mode options like Twitter’s “dim” and “lights off” are becoming more common on personal websites and social media platforms.
This “circling back to a more pared-down visual style” seems like a “natural development,” according to Brandon Levesque, Art Director of Cusp, an international collection of agencies. Hidden in the site’s dark mode is an easter egg that may spark the interest of users. For a digital design that focuses on photography or editorial content, we’ll see the choice spread as more and more devices are equipped with it.
The Changing Face of Corporate Memphis
Since the postmodern Memphis movement-inspired, flat-graphic design has been prominent for some time, some of the world’s most well-known IT companies have adopted it. Even while their uneven regulations and business practices are a continual source of friction, online firms use generic statistics to seem more human-centered and friendly. It’s time for a change, despite the style’s popularity.
Figures made by an Indian e-commerce company and wacky humanoid forms made by the University of the Arts London show how this trend is spreading.
A new generation of companies will begin to take risks, updating the Corporate Memphis colour palette and leaning into “jewel-toned psychedelia and cosmic art, lesser-known figures from Impressionism and Expressionist art, art nouveau (and the way Art Nouveau is influencing Solarpunk, and just more “pastiche” of various clashing styles and periods all at once,” says Culp.
Typography-heavy landing pages
The bold, prominent, and expressive typeface will continue to dominate landing pages. Just a few examples are Gawker’s new website, the Chaumont Biennale 2021 type system, and Harry Styles’ cosmetics business, Pleasing, which are all instances of how this trend will continue to develop in the future.
Because of the importance of typography in expressing a brand’s tone and personality, huge organisations are increasingly investing in their own type systems. According to Scofield, Wes Anderson’s use of typography in his films as a narrative component may be considered an example of a return to modernist posters and book covers like Penguins. According to the graphic designer she spoke with, a rising number of online firms and enterprises are adopting prominently displayed text.
In preparation for the verse to arrive,
Firms and designers alike must be ready for the metaverse’s arrival as soon as possible to deal with the potential and issues that come along with it. There are several examples in the present day. The virtual fashion business, RTFKT Studios, which makes NFTs and digital shoes, was acquired by Nike, while Adobe bought Substance, a 3D-texturing engine used in-game and film development, as well as Fortnight’s virtual concerts, which attracted large audiences. Bill Gates predicted that in the next three years, brands, entertainment, and the economic sector would be unrecognisable.
Firms will begin forming teams of interface designers as early as 2022 to take advantage of the approaching era of extended reality. As San Francisco-based art director and interaction designer Adhiraj Singh points out, the field of interaction design has come a long way from the days when the term “interaction designer” even existed. Interaction designers are today recognised as the creators of digital experiences that people use to work, play, and even fall in love, according to the article.
Cooperation in a more comprehensive manner
With its downsides, we’ve found remote work to be tremendous productivity and team-building tool. As more and more firms move their operations online, it’s just a matter of time until remote collaboration solutions become more human-centred. Hybrid or remote design work will soon be a thing of the past thanks to frameworks and collaborative web development tools like Editor X.
It’s possible for agencies to operate smoothly and quickly even when there isn’t a pandemic. According to Editor X’s Na’ama Ben-Oliel Ronan, the “process at agencies nowadays is quite linear. The bulk of websites and production platforms make it difficult or highly constrained to collaborate on design projects with other people. As a result of this, the creative process will become ever more synchronised.
A feeling of joy and nostalgia
Technology like 3D graphics will bring the joy and physical elements of childhood to online design, much as real-world objects impacted early skeuomorphism. ” With the resurgence of old-school games and styles like Pentagram’s hand-drawn components and Olivia Rodrigo’s Y2K allusions, which will be prevalent in 2021,
Hege Aaby, founder and creative director of Sennep, says, “I see websites currently appearing like the Flash websites we used to design in the late 1990s and early 2000s.” A lot of exploration and a lot of fond memories go into these. Now that Flash is no longer supported, web designers may create more engaging and inventive sites than ever before. Sideways scrolling is making a return, as are old-school fonts and colours. There is nothing wrong with making fun of outdated technology.
More and more web designers are discovering the value of hyperlocal design, particularly when it comes to conveying the identity of a certain area. Fonts based on their own cultural stories, in a variety of languages, that take into consideration the subtleties of their original scripts are becoming more and more widespread. The number of groups like the Syrian Design Archive and Archief Cairo devoted to the preservation of their region’s visual history is growing.
We don’t know a lot about scripts other than Latin. A Telugu logo or a Devanagari graffiti are instances of what. While local type foundries have been around for some time, “the emergence of current type design tools and social media has enabled people to play with their cultures and languages,” said Manav Dhiman, the designer and developer of ManVsType. According to Dhiman’s assertions, practical considerations such as making it simpler to type the rupee symbol in his Bombay typeface are the driving force behind the inclusion of ligatures like those found in his font.
Online education is on the rise, and designers are capitalising on the promise of interactive platforms, machine learning, and artificial intelligence to address unique learning issues not seen in the classroom. Use Otter, an artificial intelligence (AI) transcription tool, to record notes. A website driven by machine vision Using a camera and hand-tracking, Fingerspelling helps deaf parents learn American Sign Language (ASL). The American Society for the Deaf Children was commissioned Monday to create Fingerspelling. The Monday app is here. Wong, the alphabet-teaching robot of the year 2020, makes use of Google Cloud Vision. Education in 2022 is expected to be more hands-on and interactive because there are so many options for students.
There is something thrilling about thinking that someone trained the computer to see and now the machine uses that knowledge to educate us back, “Hello Monday’s founding partner, Anders Jessen, said. The time spent building the algorithm and figuring out what’s wrong is huge, but when it’s used to learn, it saves a lot of time.
Digitally mediated encounters with the world of fashion.
In the fashion industry, cutting-edge approaches are vital, and for premium brands, engaging AR and VR experiences is a logical strategy to attract early adopters. To differentiate themselves from the competition, retailers and online-only businesses alike are already capitalising on this trend. To create Nike’s ACG 2021 collection’s immersive virtual world, Roblox and the internet gaming platform collaborated. Under Armour’s internet catalogues now include 3D product representations. Both the Burberry and Gucci SS 2021 collections included interactive online games inspired by Olympia, the goddess of the Olympian gods.
Style and digital design will become more intertwined in the future thanks to new technology that allows for interactive and sensory experiences. “COVID-19 has accelerated the need for fashion brands to communicate through digital touchpoints, especially luxury brands that have traditionally relied on their physical presence to connect with their audience and build brand loyalty,” said Rian Verhagen, the Managing Partner of Superhero Cheesecake, a creative studio in Amsterdam with clients like Gucci and Viktor & Rolf. “I expect to see an increase in the number of companies creating online flagships for their digital platforms.”
In the near future, designers and corporations will begin to pay more attention when it comes to groups like the LGBTQ+ community and the latent biases that may be discovered in digital information, images, and visual language. It will be necessary for companies that are adopting inclusive policies in their external communications and product design to have access to a wider range of resources, such as stock pictures. With Leena Nair as its new CEO, Chanel has found a leader from a minority that is underrepresented in the company’s ranks.
Getty Pictures’ Global Head of Creative Insight, Dr Rebecca Swift, commented, “We know that pictures have a key role to play in how people—particularly children—view themselves and the world around them.” It is now important to think about everything in terms of accessibility and inclusivity, especially in the digital age.
Set a new benchmark for yourself in 2022.
For help with the newest design trends or inspiration, Editor X has a team of editors ready to assist. For the first time, web designers and agencies may work together on website design and development. There is a lot of wonderful work by Editor X in the Showroom, and the Shaping Design blog is a terrific place to keep up with the latest design news.