In reality, business cards are more like portable advertising with built-in calls to action than actual cards. You may boost your company’s success by sprucing up your business card design. In the new year, companies are trying out radical new layouts for those ubiquitous squares, completely reimagining their potential. Without further ado, here are 8 eye-catching 2023 business card trends that will brand you as a forward-thinking industry expert.
The eight most interesting 2023 business card trends are shown below.
1. card that does all the talking
Business cards used to be more “strictly business,” but now they tend to be more… conversational. Maybe it’s part of a larger movement toward tailoring experiences to the individual, or maybe it’s because the previous few years have left us all craving a friendly chat.
Incorporating inside card content that reads like idle chitchat is a great way for even very formal sectors to show off their human side in business card design. The goal is to seem approachable and human via the use of a conversational tone.
Greeting cards may be short and sweet, like the one designed by Jennifer Seoh, or they can be lengthy and thoughtful, like the one designed by Awesome Designing. Choose a typeface that conveys the appropriate mood.
Recently, there has been a widespread upheaval of established norms, and this has trickled down into graphic design and even business card fashion. The anti-card, one of the most popular new types of business cards for 2023, makes this obvious.
A card that is not is called an anti-card. These cards are half ironic, half eye-catching, and all creative brilliance. The green in blue library card above is for a teacher, while the design below features Ellis Pearce, who was apparently caught in his own creation.
Self-referential and other forms of “meta” comedy are more popular than ever, particularly among the young. In order to connect with progressive audiences and demonstrate your genuineness, it is helpful to acknowledge the underlying ridiculousness of business cards. You certainly don’t blend in with the stiff and humourless business cards that dominate the market.
3. read between the lines
If you’re a fan of anti-cards’ rule-breaking style but are looking for a more traditional, businesslike business card, one major trend for 2023 will be the integration of design and text. Only the designer can say with absolute certainty where the art finishes and the text begin.
This style is perfect if you want to make your card stand out visually without going too far from the norm. Show off your creative side without compromising the readability of your contact information.
4. Wrapping around your tiny card
Wrapping your business card around anything isn’t a new idea, but it seems to be gaining popularity as of late. In this technique, an image is wrapped around the front and back of the card so that it seems to flow over the edge of the card. When held in one’s palm and turned over, the card gains a sense of interactivity and interest.
This style works well with the others shown here since they both break away from conventional business card guidelines. The snipped-off graphics provide an air of edgy sophistication to the whole design. The nicest thing is that it can be used by either serious or lighthearted companies.
5. Contemporary modernism
The mid-century modernist aesthetic is making a resurgence, at least in the realm of business card design. If you give it some thought, you’ll see that the design features are tailor-made for business cards, since they are striking, legible, memorable, and compact.
The modernist tenet of “form follows function” states that an object’s (in this example, a business card’s) practical utility should take precedence over any artistic considerations. This year’s business card trends, as can be seen in the example by niche below, include modernist characteristics such as the use of primary colours, simple forms like circles and triangles, and tight grids. Finally, the style’s signature bold, sans serif fonts work well on little cards.
6. Expansions of Patterns
Repeated patterns have long been a hit with business card recipients, but in 2032, patterned line art is taking centre stage. Looks like the accountant you just met is giving you a piece of Joy Division album art.
A departure from standard practice, as we’ve seen in several of our other business card trends. Line art, particularly erratic and chaotic examples on black backgrounds, has an intrinsic edginess that makes it seem both retro and cutting edge at the same time. Curves, as in the case of the Monochromatic Institute, or bright colours, such as in the case of Kevin Craft (below) might help more conservative organisations mitigate this impact.
7. Softie styles shine brighter Bubble letters,
a graphic element that can be traced back to the work of famed graffiti artist Phase 2, are often linked with the era of the 1970s. As a result of some minor cosmetic adjustments and their ultra-bright colouring, these typefaces, formerly known as softie styles, are very popular this year.
The newest version of bubble letters stands out immediately from its predecessors since it is much less mushy. Perhaps influenced by the harsh, strong typefaces of the 2010s minimalism trend, modern softie designs include more straight lines and sharp corners than their ’70s ancestors.
Even today, the bold font stands out as much as it did back then, drawing attention to essential phrases and facilitating readability on compact cards. Designs that combine old and modern benefit greatly from their use in conjunction with vivid colours to create a nostalgic or vintage vibe.
8. Raise the contrast
Finally, cards with great contrast, both in colours and typeface, are our favourite 2023 business card trend.
You may see this pattern repeat itself in the other samples. Many of the other trends rely on the high-contrast trend to amplify their strengths and compensate for their flaws. This is to say, it works well with the other business card trends we’ve compiled.
Many greeting cards include a vibrant accent colour on a black backdrop. That’s a great first step, but you can make use of this style even more by contrasting the sizes of items, particularly text. If you want to make your card more visually engaging and have some say in how the reader perceives your brand, try alternating between large and little writing.
A little likeness of yourself
A business card’s primary function is to facilitate communication, but it has many other potential uses as well. If your business card makes a good first impression, it may go a long way toward shaping how others remember you.
It’s not good enough to just follow the current business card design trends. Stick to the fashions that represent who you are as a company and as a brand. Do you like a retro-techno line art aesthetic or a more colourful, bouncy letter style for your brand? Consider carefully what you want people to think of you based on the design of your business card.
Image by stockking on Freepik