The Abarth logo is a scorpion, which is a nod to the astrological sign of the company's founder, Carlo Abarth. The logo features a stylized scorpion with its tail raised and its pincers extended, giving it a dynamic and aggressive appearance. The scorpion is typically featured in a shade of yellow or gold, which is meant to represent the brand's Italian heritage.
The Abarth logo has undergone several iterations over the years, with the most recent update occurring in 2019. The updated logo features a more modern and streamlined design, with a simplified scorpion and a new font for the Abarth name. The new logo is meant to be more versatile and adaptable for use across different platforms and media.
Overall, the Abarth logo is a distinctive and recognizable symbol of the brand's commitment to performance, style, and Italian heritage. It is often featured on the brand's high-performance vehicles, which are known for their powerful engines, agile handling, and sporty design.