Bhutan's brand design is focused on promoting the country's unique cultural heritage, natural beauty, and commitment to sustainable development. The brand design includes a logo that features a stylized image of a dragon, which is a significant symbol in Bhutanese culture and represents the country's power, strength, and prosperity.

The dragon in the logo is depicted in bright, bold colors, which are inspired by the traditional clothing and textiles of Bhutan. The logo also features the tagline "Happiness is a Place", which reflects the country's commitment to promoting happiness as a fundamental goal of human development.

Overall, Bhutan's brand design is intended to promote the country as a unique and special destination that offers visitors a truly authentic experience of Bhutanese culture, nature, and way of life. The brand design is a reflection of the country's values, aspirations, and commitment to preserving its rich cultural heritage and natural resources for future generations.