Just in time for 2023, we take a look at the present state of package design trends to see what’s in store for the industry in the months ahead. As the epidemic enters its third year, it has become clear that people are yearning for items that are both sweet and light.
Laugh-inducing figures, tranquil color palettes, and a return to simpler times are just a few of the package design elements that will be making an appearance in 2023.
The following are the top 11 package design trends to watch in 2023:
1. Creative fonts
Brand and product names are important identifiers for goods. Consider the titles of your products and make sure they’re simple to understand!
Creative typefaces in package design may pique the interest of customers.
For instance, the Coca-Cola typeface, despite its enduring popularity, will always be considered a classic. I like the font since it’s basic, clear, and easy to read. Even from a distance, the writing on the famous red backdrop of the Coca-Cola firm frequently tells us that someone is sipping the soda.
Creating this deep connection between Coca-Cola and nostalgia was a lengthy process that took decades. However, you may get a similar effect by using smart fonts on your product packaging.
Consider using a big, strong font for your product name and a solid color for the backdrop if you’re going for a clean, uncluttered appearance. There is still a need for minimalist product package design.
Add minor patterns or designs in your package to complement a bold typeface if you’d want to get creative with your design.
2. The new psychedelic age of the 1960s
Some design styles are so sacrosanct that they never go out of style, and 1960s psychedelia is certainly one of them. Reviving psychedelic music from the 1960s brings back memories of a period of peace, love, and happiness that we can’t deny we need more of as the epidemic deepens.
These ’60s-inspired package designs include distorted typography, ‘groovy’ waves, and bright hues juxtaposed against current items to create a sense of peace and love, dude.
3. Simple, Clear, And Bold Designs
There has been a focus among packaging designers on producing designs that are easy to grasp and remember. Such simple designs are beneficial in conveying a brand’s message to its target audience.
It is clear to the designers that a simple packaging design may enhance a product. In today’s fast-paced world, consumers don’t have a lot of spare time.
When it comes to making an impression, you just have a few seconds to create a good one with a product’s package design. The message sent by a clean-cut design is certain to be clear.
4. Custom Lettering
It’s no secret that designers are creative individuals. They have a tendency to express themselves in a distinctive manner. If they want to convey a sense of warmth and raw vitality in 2023, they’re most likely to use unique lettering. The natural roughness and uneven lines of custom letters are included in the design process.
Making a product stand out with custom writing is a great way to break away from the digital design trend.
As a result of the hand lettering’s sense of wholesomeness and a homemade product, a sense of nostalgia is invoked. It’s our opinion that the hand-lettering trend in label design is here to stay for the foreseeable future.
5. Minimalist Packaging
With the current craze for retro shapes, minimalist packaging is a welcome respite for the eyes. It’s possible that keeping things simple is a good idea. There are, however, a number of additional reasons to go for a minimalist approach, and it’s all because it’s safe.
One of the most effective ways to fine-tune your brand is to simplify the package design of your product. Make your goods speak for themselves if you want to leave a lasting impact on buyers. Your goods will stand out in the market if you use minimal packaging.
Consider, for example, a cosmetic product with disorganized packaging or a hygiene product with a sleek, uncluttered look and feel. It doesn’t imply that the design is basically just because it is minimal. The ultimate objective is to remove unnecessary elements from the design and focus on the important ones. In the end, it gives your product a new chance to flourish in the market, giving it a fresh start.
6. Localised Illustration
When it comes to packaging, illustrations are a must. As a result, the design’s aesthetic ideal is more successfully rendered. Enhancing the display of the items, it enhances both the visual and the extensive components.
An illustration’s localization may have a big influence on grabbing the attention of a consumer. The majority of purchasers are looking for items that have a direct correlation between the packaging’s quality and the product’s quality.
This kind of depiction may be based on a certain region’s history, tribal arts, or even an explanation of the product’s development that connects to any artwork. Illustrations with this kind of potential for individuality and differentiation are constantly in demand.
7. Interactive Packaging Materials
Technology like QR Code Scanner is a new trend in packaging in the approaching years. Customers’ experiences with your brand are being transformed by the use of QR codes on smart packaging. It improves the impression of the brand and increases trust.
Technology like NFC (Near-Field Communication) and RFID (Radio-Frequencies Identification) have also shown significant promise in the smart packaging business, in addition to QR Code Scanner.
Thanks to these new technologies, customers may learn more about a product before they even open the package. You can tell whether a pizza is hot or not just by looking at the color of the box. When placing your smartphone near the product, it begins to communicate with you. Interactivity is thus the key to fresh innovation and future packaging trends.
When it comes to producing visually stunning graphics, repetition has its place. Even in the most recent designs, you’ll observe this trend. Repetitive use of gorgeous patterns in product package design has become a trend.
The objective of using the same visual theme over and over again is to reinforce the brand’s message. A strong brand identity is built by creating a distinctive pattern that matches the brand’s unique personality.
9. Develop a Storyline
The packaging design should not rely only on the use of colours or other visual components. But it should tell a narrative about the brand so that people can feel a connection to it right away. Graphic designers have begun using drawings to tell stories in this way.
10. Packaging that is clearly visible
Brands that are open and honest with their customers gain favour with consumers.
This is a mindset that many well-known companies have adopted.
Transparency in product packaging implies being honest with your consumers. Your product’s components should be clearly stated on its package. If the product includes substances that may be dangerous to certain persons, it should be disclosed.
Using product packaging to express your brand’s narrative may also be a kind of transparency. Think about how you can utilise product packaging to promote your company’s involvement in social concerns like climate change. You might insert a brief statement about your brand’s values on the package.
Customers are more likely to be loyal to your brand if the packaging is clear and unobtrusive.
11. The use of simple designs.
In certain cases, the simplest approach is better.
People feel that anything outlandish, wacky, or outlandish is certain to get attention. This is a misconception.
However, this isn’t always the case with product packaging.
Packaging designs that are simple and ageless provide a sense of brand authenticity.
Creating the packaging for your goods can also save you time and money.
Apple and Anker, for example, utilise minimalist packaging that emphasises the company’s brand rather than the product itself. Popular soda, electronics, cleaning goods, and other brands all accomplish the same thing.
It is easier for consumers to create trust in a brand when the packaging is less complex. As a result, customers are better able to concentrate on the most important aspects of the product. In this situation, a little less is more.
12. Secure packing is the fourth need.
In recent years, we have seen an increase in the adoption of secure package design. Many people worry about their health and well-being, and many corporations have reacted by improving their packaging.
As far as packaging goes, this is the gold standard for food and beverage goods.
However, keep in mind that when you prioritise product safety above aesthetics, packaging might easily seem overly plain.
Fortunately, you have the option of doing both. You don’t have to sacrifice style for security when it comes to packing.
Add individuality to your brand name and packaging by using strong colours and simple or bold typefaces. Display your business logo prominently.
When your consumer opens the package, they’ll notice an additional special touch thanks to the inclusion of this final, entertaining detail in the packaging design. And it may frequently bring a grin to the face of those who see it.
13. Colorful and obnoxious packaging
Colours have been shown in scientific research to have an effect on people’s behavior and emotions.
Every aspect of branding and marketing is influenced by colour psychology, from a company’s emblem to its website.
Blue is the dominant brand colour on Facebook and Twitter, for example. This is also how it’s done at Crowdspring.
The colour blue is known for its calming effect on the eyes.
Bright hues, on the other hand, including orange, red, yellow, and others, evoke a sense of playfulness and happiness. A lot of e-commerce sites make use of such hues.
It’s important to utilise bright colours in your product package design if you want to convey a sense of happiness and joy.
14. Faux 3D deco
This unique pseudo-3D graphic illustration gives this package design trend a refined and modern edge. It’s a surefire method to get customers to stop and take notice when you play with depth and illusion, almost physically leaping out at you and demanding your attention.
For more costly tech items, the ability to generate a convincing fake 3D effect is an excellent way to demonstrate to customers that you’re ahead of the curve in terms of trends and technology.
15. Spectacularly beautiful colour mists.
The simple white container gets a facelift with colourful mists blasted into the air.
To some extent, the trend for colour mists has swept over the Instagram design world thanks to graphic designer Tessa Forrest, who is often credited with making the trend popular.
A combination of over-blurring and adding noise to a colour pop in Photoshop may be all that’s needed to get this look.
16. Minimum on the outside and maximum on the inside
When the interior of a jacket is as stunning as the outside, do you know you’ve found something special? The same may be true of package design. A delightful surprise awaits you as you remove the lid of your simple box to reveal a lavish inside.
Your customers will be thrilled and keep your brand at the forefront of their minds thanks to the use of vivid, vibrant colors and maximalist images in your logo.
It’s more crucial than ever to make packing an experience since millions of shipments are shipped every day. You’re already a consumer of a brand when you open that plain package, and we’re here to bring the thrill and adventure of shopping to your doorstep.
17. Color stacking by cutting and pasting
This year’s college trend is centered on geometric shapes and the layering of colors, with a strong emphasis on cutting and pasting. Recyclable resources may be tapped into by using paper that has been torn at the edges.
Using collage in your package design helps you to connect to a special high-earning creative demographic that is still popular in the independent sector.