The significance of graphic design cannot be overstated. It contributes to the identification and goes beyond the look of a brand. Through the use of varied pictures, colors, and forms, companies may educate, inform, or persuade their audiences. It is critical to recognize that things change often in the realm of graphic design, and it can be difficult to keep up with them at times. As a result, designers should extensively research the current trends for 2022 and incorporate them into their efforts. Later in this essay, I will discuss new trends for 2022 that will be significant for several years.
DSIGN TREND #1
Displaying the diversity of human existence is more important than ever. As a result, it is the top graphic design trend for 2022. We use a variety of symbols and drawings in our templates at Venngage to reflect our workforce and audience. We’ve also been writing about diversity in design and developing graphics to go along with it, such as the infographic below. The events of 2020 centered on racial reckoning had been in the works for a long time. Since then, brands have grasped the value of developing a more representative marketing approach. Companies are now
disclosing the demographics of their employees. In addition, they are using inclusive imagery in their marketing initiatives. The year 2020 has changed the way brands approach representation. Over the last year, Slack has been filling its images with increasingly varied groupings of individuals.
DESIGN TREND #2
The 3D design trend is still alive and well, growing and establishing itself. It allows designers to create anything they can dream of since it provides them with endless options. From hyper-realistic 3D graphics that blur the border between digital and physical to extremely imaginative mashups of 2D and paper cutout pieces, there’s something for everyone. In terms of the latter, 2022 will see a fantastic collaboration between 2D and 3D that provides the best of both worlds.
This style lends itself well to a wide range of mediums, from graphics and animation to web design and typography. It’s very popular for app design.
DESIGN TREND #3
A TWIST ON FONTS
This tendency is accompanied by typography that deviates from the norm. It adheres to the same principle as Riso print: something is charmingly off and flawed. What is the nature of that twist? Anything that deviates from the order: a single letter might be upside down, larger or smaller, in a different font, or totally missing. It might be a couple of letters in a little paragraph that follows a different pattern than the others to disclose a new meaning. It’s an excellent approach to accentuate and draw attention to something special.
DESIGN TREND #4
CRYSTALS AND GLASS
The gold pattern was a significant fad last year, resembling true solid gold and giving everyday products that extra special sense. To take graphic design to the next level, the trend has changed to glass and crystal with astonishing realism in 3D.
We’ll see more of these translucent materials that compliment the holographic and 3D trends, as well as genuine frost glass backdrops and other effects. Not to add that the new Windows 11 follows the trend of transparent glass.
DESIGN TREND #5
COLORS OF CANDY
As we are continually assaulted with digital material from all sides, it becomes more difficult for designers to produce artwork, websites, and applications that stand out from the crowd. This is why aesthetic attractiveness that captures the viewer’s attention when scrolling is just as vital as content quality.
And what are the greatest strategies for making your design stand out? Color palettes that are eye-catching. Skilled designers and digital artists who understand color theory are already rolling up their sleeves to produce bold and eye-catching graphic design masterpieces in lovely candy hues.
Please don’t get us wrong. Pastel hues are certainly our favorites, but candy color schemes are a terrific choice if you want to make a dramatic statement and convey even more optimism.
DESIGN TREND #6
This year, geometric forms are becoming increasingly popular in graphic design. Designers utilize such forms in their work all over the place, replacing the abstract ones that used to characterize graphics previously.
You may combine them with any image to create a one-of-a-kind blend of odd elements. Many businesses, including Rivet, Zendesk, and Venngage, adopted them. Shapes may be used to represent data points, display material, and even reflect your brand, in addition to photos. Even better, when these forms are coupled with subdued colors, they provide client-friendly text and appealing visual effects.
DESIGN TREND #7
Data visualisation that is simple
What is the purpose of data visualization? The short solution is to reduce the complexity of data sets in order to make information easier to interpret. Graphic designers have streamlined the way data is presented to make them more effective.
A favorable outcome is obtained since the reader can swiftly understand the conclusion that the author is attempting to lead to using an image. Reader-friendly pictures are crucial in light of the massive amounts of data that individuals have been dealing with recently. Designers do this in order to keep people’s attention. Remember that difficult material is generally overlooked by readers in order to save time and scroll.
Data may be simplified using simple pie or bubble charts. However, if you are a creative person or want something more appealing, creating infographics is the ideal solution. Make sure you have all of the information you want to display graphically and that it is well-visualized.
DESIGN TREND #8
Many graphic designers are now experimenting with picture generation and flooding them with monochromatic effects. As a result of the 2017 two-color trend, monochromatic effects are becoming increasingly popular among graphic designers. Using a monochromatic filter ensures an out-of-the-ordinary outcome.
DESIGN TREND #9
Serif typefaces from the past
Serif typefaces, which date back to the 15th century, are among the oldest font types still in use today. Don’t mix together serif and sans serif fonts. It’s worth noting that traditional serif fonts feature little “embellishments” at the top and bottom (or on both sides) of letters. Even in writing, our forefathers were unable to express themselves in a conventional manner.
Serif typefaces, no matter how ancient they are, are more than just black lines on paper. In each phrase they craft, they conjure a sense of nostalgia while also exuding elegance. The usage of serif fonts in the design of landing pages has benefitted several businesses.
Serif fonts assist entrepreneurs in promoting their brands, setting the tone of their pages, and positioning themselves in the field of graphic design. The simplicity of typefaces may lend an air of authenticity to websites, which is particularly appealing to consumers. Furthermore, serif fonts capture the eye in both social networks and blogs.
DESIGN TREND #10
Text-heavy video clips
Because the COVID-19 epidemic is still spreading devastation throughout the world, video content makers are unlikely to return to regular life anytime soon. Producing unique video material has become not just difficult, but also impossible.
Things that used to be done by well-organized teams no longer exist (at least for now). Users rapidly become bored with traditional videos that show a talking head. People would undoubtedly miss seeing innovative videos that acted as both educational and entertaining mediums.
For these reasons, incorporating animated images and text while creating movies can’t be a terrible idea. In fact, many businesses have begun to follow this trend by populating their social media profiles with text-heavy videos. The projects include user-generated material, product explainers, and even basic notices.
The benefit of text videos is that businesses can keep their individuality by using their brand colors, typefaces, and voice in each of them. This assists them in presenting a consistent brand across all of their marketing channels.
Furthermore, because video filming is little or non-existent, you need less time to handle these films, not to mention that they cost less money than standard ones. If you find it difficult to create new videos from the beginning, this approach might help you breathe new life into old ones.
DESIGN TREND #11
Abstract psychedelia, which dates back to the hippie days of the 1960s, is a graphic design approach that stems from drug usage and societal turmoil. Artists used to regard this art style as an opening of minds, resulting in a schism with the conventional art. This is why most images generated during that time period reeked of disarray.
Some designers believe that abstract psychedelia will resurface in the new year. In graphic design, it will be portrayed with sophisticated abstractions and a plethora of colors. However, the employment of grotesque and perplexing imagery will be stabilized by symmetry, producing the illusion of order in the middle of chaos.
DESIGN TREND #12
Symbols, symbols, and more symbols
When it comes to conveying information or eliciting emotions, symbols are extremely powerful. Banners and flags, for example, have an impact on people, and road signs aid in bringing chaotic traffic to order. Another feature of symbols is that they are global in nature, crossing linguistic and cultural divides.
In 2022, designers will use symbols to build distinctive and adaptable online designs. As an example, consider medieval crests, deity symbols, and other traditional aesthetic effects. Designers will utilize them in certain ways to avoid disappointments, which are unavoidable this year.
DESIGN TREND #13
Among the vibrant colors, broken aesthetics, psychedelic design, and wild movement, one emerging trend stands out with clean, powerful lines as an organizing design element.
Of course, we’re talking about Art Deco, which combines elegance with machine-age streamlining and sleek geometry.
As a direct opposition to Art Nouveau and the traditional practices, the art style emerged in the early twentieth century. Its ideology is around creativity, modernity, and looking forward with tenacity, calm dignity, and perseverance. With all that’s been going on in the previous several years, it’s no wonder that such ideologies have found their way back to art and graphic design.
Look for symmetry, geometry, and basic yet visually pleasant works to identify the return of this magnificent style. Art Deco transforms the defiant and anti-traditional into geometric shapes and strong contours. Consider the aesthetics of The Great Gatsby.
DESIGN TREND #14
CUT OUT OF PAPER
Paper cutting is another ancient creative form that has made the transition to the digital realm. The craft dates back to the Han dynasty in the 4th century AD, following Cai Lun’s discovery of paper. The very earliest surviving paper cutout appears to be a basic symmetrical circle, marking the origin of this type of art. Papercutting may be seen across various civilizations throughout history, with one feature in common: each design is cut from a single sheet of paper, as opposed to collages. Of course, when it comes to digital graphic design, graphic designers employ both approaches to produce magnificent works of art in all types of graphic design.
DESIGN TREND #15
CHARACTERS IN 3D
To compliment all of the trends in trendsdesgine style, 3D characters have infiltrated the graphic design realm in applications, websites, and animation. These characters are adaptable to 2D design, holographic design, candy color design, and everything else discussed in Graphic Design Trends for 2022. Because a picture is worth a thousand words, here are some fantastic instances of 3D character trends that we can all appreciate.
DESIGN TREND #16
“Help me, Obi-Wan Kenobi, you’re my only hope,” is a three-dimensional picture of Princess Leia projected by light beams. In a nutshell, it’s a hologram. This light diffraction is incredibly appealing and has risen to match the top trends in graphic design.
The holographic trend has recently been seen in stationery, product design, fashion design (particularly bags and shoes), and other areas. However, because this style is so appealing, it’s no wonder that it’s made its way into web and animation design as well. Not to mention applications and logos.
DESIGN TREND #17
A departure from self-indulgence
There was a time when every other session at a design conference was about how to increase your income, either by increasing your freelancing fees or launching your own business. However, people’s priorities have evolved after March 2020.
According to Natalie Redford, creative strategist at Robot Food: “There has been a clear shift away from ‘hustle culture’ and the financial goods that have previously validated us, toward evaluating success by how happy you are. The importance of self-care and self-prioritization is highlighted.”
DESIGN TREND #18
Return to the 1990s.
The 1980s were a watershed moment in American culture. For decades, we’ve been filled with nostalgia for them. But, at least in terms of design inspirations, June France, design director at CPB London, feels it is finally their successor’s turn.
“This is what I’m calling ’90s MTV nostalgia,” he says. “Aesthetics of retro idents, green screen, and memes.” It’s something CPB has recently channeled in their work for Ballantine’s whisky. “The early internet style has been around for a while,” he says, “with TikTok filters and lo-fi DIY content influencers extending its reach even further.” We were inspired by ’90s MTV idents for this project, giving back the sensation of couch surfing.
DESIGN TREND #19
Maximalism goes all out.
If, as previously said, minimalism is on the decline, it stands to reason that its polar opposite, maximalism, is on the increase. Clara Mulligan, Anomaly London’s head of design, confirms it.
“After years of graphic sameness brought on the previously restrictive practical constraints of living in a digital realm,” she adds, “there is a visual revolution unfolding.” “There is now a strong yearning for a more luxurious approach.” We are living in a maximalist period in which emotive tales and thrilling visual experiences are supplanting flat, geometric, austere brand systems, triumphing over modularity in favor of individuality. But what’s most intriguing is that these maximalist universes aren’t simply for show.
DESIGN TREND #20
Typography is becoming more colourful and fun.
Chris Algar, a senior designer at Design Bridge London, feels that 2022 will be a watershed moment for typography. “We’ll see typographic designs relying on extremely exaggerated characterful letterforms, amplifying the contrast between flowing lines and strong angular shapes,” he says.
The above-mentioned motion design trend will also have an impact on type, he says. “Title sequences witnessed across streaming platforms during lockdown would undoubtedly have influenced designers, from those binge-watching Killing Eve to, more recently, Squid Game. Both approaches typography in quite different ways, yet they are united by their fascinating movement and accentuated personality.”
Graphic design trends 2022 reflect our need to find significance and enjoyment in difficult times, as well as to break free from what holds us back. Creators from all over the world acquire power by keeping an open mind in order to create fascinating designs with vibrant colors, movement, perfect imperfection, and futurism. The approaching year is something to be excited about.
What are your thoughts and forecasts about graphic design trends in 2022? Do you have a favorite fashion trend? Please share your thoughts in the comments section.