According to statistics, first impressions are crucial in the professional world. New acquaintances are likely to remember you for less than 10 seconds, and new customers for even less time.
What does this mean for the packaging of your products? Everything.
In less than 10 seconds, your packaging should attract the attention of your customer, instruct them, and encourage them to buy your product. That’s a big deal for such a short time period.
Here, we’ll go over a few ways you can ensure that your product’s packaging is making a strong first impression on behalf of your brand.
1. Formalized paraphraseDefining your model store is the first step.
Your product’s design should seamlessly add to the model’s narrative. So, before you begin designing your packaging, be sure that your brand narrative has been thoroughly vetted and approved.
As an illustration, consider Apple. Before the introduction of the Mac and iPhone, personal computers were complicated, clunky, and designed for techies rather than the average user. Apple’s brand storey revolved around their belief that personal computers should be accessible and easy to learn for everyone, not just those who were already tech-savvy.
All of Apple’s product packaging tells the same storey about the company’s model. The packaging for their computers, laptops, and iPhones is simple, with little or no writing or other clutter. Apple, on the other hand, made good use of the white space. We’ll make this esoteric experience simple and enjoyable for you to learn and use: the non-cluttered packaging tells their brand storey.
2. Consider your ideal customer when creating your design
We’ve said it before and we’ll say it again: building a brand that resonates with the right audience begins with creating a compelling buyer persona.
In the meantime, head to the nearest whiteboard (or Post-It, or observe on your phone, or whatever works!) and begin filling it up with as many details about your ideal customer as you can think of.
What is it that they wear?
How long ago were they made?
Where are they from?
What is their sense of humour?
Favourite revelations?
Music?
Where do you like to eat the most?
Once you’ve “gotten to know” this customer, you can more strategically develop a product and design that communicates with that individual as if you knew them.
There are many examples of this, including Dollar Shave Club. They aren’t reaching out to the general public. Their primary target market is the younger generation of customers, the so-called millennials, who like brands with a sense of levity while also being fans of the on-demand subscription model that has been popular in recent years.
3. Consistency is the key to becoming a household name.
If your products are sold in retail cabinets, consistency in your package design is critical. Consistency is essential to the recognition of your model, which, in turn, fosters client faith in your model, resulting in long-term customer loyalty.
So, from the start, have a clear model with information that includes colours, font options, slogans, and brand variants explicitly described. Don’t stray from the path you’ve chosen after you’ve arrived there. Your model’s visibility in the market will grow over time as a result of this.
The packaging of your product has the potential to be your most persuasive salesperson. The values, voice, character, and purpose of your model are communicated via your 24-hour sales presentation.
That’s not a simple task, let me tell you. Reach out to our team at Deal Design if you’re looking for input from a group of experts who have a lot of experience in product packaging design. A product design that is consistent with your company’s overall concept might help you get the most out of your product’s potential.
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